How to Make Your Networking More Productive

Networking is an essential part of being successful, no matter what business you’re in. Whether you’re looking for new clients, referral partners, a mentor, or advice from seasoned professionals, networking is one of the best ways to get connected. But what if you aren’t a natural networker? Here are 5 ways to make your networking more productive.

  1. Get in the right mindset. Networking isn’t about selling. Even if you’re looking for new clients, networking is about connecting and starting business relationships that will produce fruit later on. When you stay focused on getting to know people, learning about their businesses, and trying to help them connect with others you know who would be able to help them, networking is both easier and more productive.
  2. Go where your target market is. Our natural tendency is to go where our friends are. Meeting new people in new places takes us out of our comfort zone, but if we really want to connect with those in our target market, we need to go where they are. That might be a Chamber event, an industry conference, or even a hobby group or club.
  3. Review the attendee list, if possible, and pick 5 people you want to meet. When you head out to a networking event, don’t pressure yourself to get your business card into the hand of every person in the room. In fact, it’s better if you stay focused on building a business relationship with just a few people. Attendee lists are gold mines, because you can see ahead of time who will be there and who you’d like to meet.
  4. Ask insightful questions. Everyone likes to talk about themselves, so asking insightful questions is a great way to get the conversation going. Show interest in people’s companies, the projects they’re working on, and the goals they’re focused on.
  5. Follow up with those you met. After the networking event, look through the business cards you collected and decide who you want to follow up with. Most people don’t follow up, so if you do, you’ll stand out. You might simply send an email saying you enjoyed meeting the person, or you might ask to continue a conversation over coffee, if you want to build the relationship.

Networking with a strategy is much more productive than just attending events and hoping for the best. Eventually, it will become second nature, and you’ll feel confident when you enter a new room.

Published on May 21st, 2015 in Blog

Leave a Reply

Connect Online

King’s Guide to the Summit

Why Coaching?

By working with me as your coach, as your partner as you climb the mountain of high achievement, you should expect some , if not all of the following outcomes:

  • Take your business to a higher level
  • Develop strong marketing strategies
  • Develop or improve processes that will help you take your business to the next level while maintaining or improving life balance
  • Stay focused on doing the critical actions that will lead you to success
  • Have a time management process that will reduce the pressure of when and how to wear all the hats required as a sales professional and small business owner
  • Be better at what you do so you will be among the high achievers
  • Have a higher level of self confidence

  

© 2010 To the Edge Coaching. All Rights Reserved.