How to Develop a Powerful Personal Value Proposition

You’ve heard about creating value propositions for products and services: they describe why the target market would want to buy the product or service. They talk about what the product or service really delivers, and how the potential customer would benefit from using it.

Have you ever thought about creating a value proposition for yourself? This value proposition forms the foundation of everything you have to offer in your career, and it explains why someone should hire you or choose to work with you, rather than the many others they could select.

Here’s how to develop a powerful personal value proposition.

  • Choose your target audience. Just like with a product or service, you need to pick a niche market. Who are you focusing on? Who can you help the best?
  • List out what problems you solve for your audience. What keeps your prospects awake at night that you can help with? How do you make your target market’s lives easier or better? Choose 2 or 3 of the top issues to focus on in your personal value statement.
  • What are the benefits of using your product or service? How do these benefits directly solve the prospects’ problems? Again, pick 2 or 3 to focus on in your value proposition.
  • What makes your offering unique or different? This part is key. You have to do something better than your competitors that your prospects find appealing. That something can be fast service, acute attention to detail that means no mistakes, something specific to the product or service itself, etc.

Once you’ve thought through those components, then it’s time to craft your value proposition. Here’s a good outline to follow:

  • Attention-grabbing headline describing the main benefit you offer.
  • Sub-headline or a 2-3 sentence paragraph, explaining what you do/offer, for whom ,and why is it useful.
  • 2-3 bullet points, listing the key benefits or features.

You want to make sure that it’s easy to understand, uses concrete words rather than vague, abstract terms, and avoids hype.

If you’re struggling to craft your personal value proposition, you may find this worksheet helpful. It’s designed for product and service value propositions, but you can use it just as effectively to craft your personal value proposition.

Published on March 24th, 2015 in Blog

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Why Coaching?

By working with me as your coach, as your partner as you climb the mountain of high achievement, you should expect some , if not all of the following outcomes:

  • Take your business to a higher level
  • Develop strong marketing strategies
  • Develop or improve processes that will help you take your business to the next level while maintaining or improving life balance
  • Stay focused on doing the critical actions that will lead you to success
  • Have a time management process that will reduce the pressure of when and how to wear all the hats required as a sales professional and small business owner
  • Be better at what you do so you will be among the high achievers
  • Have a higher level of self confidence


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